GWM September Sales Drop 14%, Steepest Decline of the Year

Great Wall Motor (GWM) sold 114,944 vehicles in September, a 13.99% decline year-on-year, marking its steepest monthly drop in 2025 and underscoring the intensifying pressure in China's fiercely competitive new-energy vehicle market.

The September slip pulled the company's year-to-date cumulative sales into negative territory, with the first nine months now showing an overall decline of 0.33%. Analysts point to intensifying price wars and shifting consumer demand as key headwinds for traditional automakers transitioning to electrified powertrains.

GWM, one of China's largest SUV and pickup truck makers, has been accelerating its push into pure electric and plug-in hybrid models through brands such as Ora, Tank, and Poer. However, the company has faced stiff competition from domestic rivals including BYD, Li Auto, and XPENG, which have expanded their EV lineups aggressively while cutting prices across the board.

The automaker's quarterly earnings will likely reflect these margins, as volume discounts and promotional spending continue to compress profitability across the sector. GWM has not yet released full-year guidance.