Chery to launch iCaur sub-brand in UK with V27 in early 2027

Chery is set to bring its iCar sub-brand to the UK, where it will operate under the name iCaur. The move marks the Chinese automaker's fifth brand presence in the British market.

The brand will make its UK debut with the V27, expected to launch in early 2027.

Chery has been steadily expanding its footprint in Europe, having previously established multiple brand identities in the region. The iCaur branding appears to be a localized adaptation designed to avoid confusion with other trademarks while maintaining a link to the original iCar identity.

The V27 is expected to slot into Chery's UK lineup alongside its existing brands, though specific pricing and detailed specifications for the British market have not yet been disclosed.

Chery's UK Expansion

Chery's entry into the UK with a fifth brand signals its continued ambition to grow its presence in one of Europe's most competitive automotive markets. The iCaur name is believed to have been chosen to differentiate the sub-brand while retaining brand recognition connected to the parent iCar identity.

The UK launch timeline for the V27 in early 2027 gives Chery roughly a year to prepare distribution, charging infrastructure partnerships, and after-sales support ahead of the model's arrival.