Volvo Unveils Safety Coach App to Score and Improve Driving Habits

Volvo has announced a new "Safety Coach" application that analyzes a driver's real-world behavior during normal driving and provides a score along with improvement suggestions. The system draws on real accident data combined with the automaker's own safety research.

The app will be available as both an in-car interface and a mobile application. Drivers can choose whether or not to enable Safety Coach. Once activated, each driver receives a personalized score based primarily on braking, acceleration and cornering behavior. Aggressive drivers who love launching from traffic lights or carrying too much speed into bends can expect less flattering results.

Volvo says the feature will roll out first in Sweden and Norway, with compatibility spanning most models produced after 2020. Confirmed models include the XC40, EX40, C40 Recharge, S60, V60, XC60, EX60, XC90, V90 and EX90.

In Sweden and Norway, users also have the option to share their driving data with insurance provider Volvia, potentially unlocking lower insurance premiums for safer driving habits.

Mikael Yong Ost, Volvo's driving behavior expert, said the company's research shows many accidents involve sudden situations, and that the key to reducing risk lies in making driver behavior more predictable. "Staying within reasonable speed limits and avoiding large, sudden maneuvers makes it easier for other road users to anticipate your next move, thereby reducing the risk of a collision," he explained.

Following the Scandinavian launch, Volvo plans to bring Safety Coach to the United States and other European markets in subsequent phases.

The rollout comes as Volvo continues to expand its digital service ecosystem. The company has recently faced criticism over subscription-based pricing for basic vehicle functions, with chief commercial officer Severin Falk pushing back against what he called excessive monetization of standard features.